Our Work
These projects show how I help businesses fix what's broken in their commercial engine. Whether it's an incentive scheme that's paying for the wrong behaviours, a forecasting process that surprises you on day 30, or a growth plan that never gets executed, I turn the data you already have into decisions you can actually make and actions your teams can take.
Most of this work sits at the intersection of sales strategy, commercial analytics, and operational discipline. Click any project to see the problem, what I did, and what changed.
01
Sales Territory Redesign
If this sounds familiar...
Your sales team is constantly busy. Meetings booked, calls made, miles driven. But somehow the same three people hit target every quarter while others quietly disengage. When you ask why, the answer is always "my patch is harder."
02
Incentive Scheme Design
If this sounds familiar...
Your commission costs keep creeping up but sales stay flat. A small group clearly drives growth while a much larger group collects payments without adding much. Finance sees cost drift. Sales argues for a richer plan. Nobody can prove who's right.
03
Sales Forecasting & Operating Process
If this sounds familiar...
Every month ends with surprises. Stock decisions get made on hope rather than evidence. By the time you know the month went badly, it's too late to do anything about it. The last week becomes a scramble of fire-fighting and finger-pointing.
04
Customer Segmentation & Discount Strategy
If this sounds familiar...
You're offering the same discount to everyone because "the market is competitive." Margins keep eroding but you're afraid to change anything because you might lose customers. Nobody can tell you whether your discounts are buying loyalty or just funding bargain hunters.
05
Distributor Growth Strategy
If this sounds familiar...
You're trying to scale a network-based business but recruitment is slow, conversion rates are unclear, and you're not sure which growth channels actually work. You have ambitious targets but no clear pathway from where you are to where you need to be.
06
Product & Supplier Analytics
If this sounds familiar...
You have thousands of products from dozens of suppliers but no clear view of what's actually driving revenue. Your sales team sells what they know, not necessarily what's most profitable. Supplier negotiations happen without solid data on who's really earning their shelf space.
07
Why me - Your Fractional Growth & Analytics Partnership
If this sounds familiar...
You have plenty of reports and dashboards. But the CEO still opens every month asking "what actually happened in sales," "why did we miss plan again," and "what are we doing differently next month." Finance, Sales, and Marketing each bring their own numbers. The same issues come back every month because nobody owns the full picture.
You've worked with consultants who delivered a beautiful deck and then disappeared. You've had analysts who knew the maths but couldn't explain it to your sales director. You've hired advisors who talked strategy but couldn't open a spreadsheet. You need someone who can do both — and who stays until the job is actually done.