Your Team Is Busy.
Your Business Isn't Growing.
The Activity Paradox.
Being Busy is Not the Same as Being Profitable.
Your team is working harder than ever, but the numbers aren’t moving.
When activity is high but growth is flat, you don't have a "hard work" problem; you have an Alignment Gap.
I’m a Fractional Commercial Strategist who ensures every hour of work translates into a pound of profit.
I bridge the gap between your Vision and their Execution, by
Optimising your Sales
Unlocking your Capital
Standardising your Success
Your Sales Team
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The Problem: 100% Busy | 12% Productive
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The Fix: Stop chasing "ghost leads" and start closing the sales you already have.
Your Capital
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The Problem: £300K Locked in Dead Stock
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The Fix: Turn dust-collecting inventory back into cash you can use today.
Your Growth
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The Problem: +30% Bonuses | +8% Revenue
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The Fix: Stop paying for "effort" and start rewarding actual outcomes.
The Cost of Data Chaos
you don't know where to focus
The Real Cost of Busy
you're losing customers while working hard
Our 3-Step Growth Engine
SEE YOUR DATA SIMPLY
We unite data, analytics, and sales strategy. We productise 20+ years of commercial analytics leadership for SMEs.We plug your numbers into our Growth Source Mapping™ toolkit to find the real driver. It strips away noise and guesswork, replacing opinion with maths you can trust.We synthesise the few metrics that matter to growth
KNOW THE TRUTH
We simplify data to highlight key drivers. Our insights and recommendations are delivered in simple plain English. Stop staring at reports wondering 'So what?'. We deliver founder-friendly insights in plain English, not spreadsheet gibberish. While others chase more data and more dashboards, we give you visibility into your pipeline so you can forecast with accuracy.
EXECUTE WITH OWNERSHIP
We align with your operating rhythm. We convert our insights into weekly sales meetings that answer the 'So what?'. Every action has a clear mandate: Lever to pull, owner, deadline.
See Our Analytics Engine in Action
Your Fractional Commercial Strategist
Share your sales data with me.
For sales business leaders and founders who want to know what's working, what's breaking, what's driving it, and what to do about it.
I've analysed hundreds of businesses. Let me analyse yours.
What CONGs stand for
reveals our process
Clarity: We simplify data to highlight key drivers.
Opportunity: We identify impactful levers and actions.
Numbers: We validate opportunities with measurable results.
Growth: We enhance performance and unlock value.
Sustain: We convert short-term gains into lasting value.